Here at Inseev Interactive, our team of highly trained SEO specialists have worked with hundreds of websites of varying sizes in all imaginable industries. Let’s work together and build the best SEO audit imaginable!
With thousands of hours invested in technical assessments and SEO audits, we leave no stone unturned when analyzing your website. We take pride in our holistic approach, scrutinizing every contributing factor down to a granular level. Through our use of a sophisticated set of intelligence tools, we are able to gain comprehensive insights into your industry and its market.
Need help with SEO Audits? We can help.
Unlike other internet marketing firms, we will never guarantee our clients #1 rankings or instant success. SEO is a long term investment and ongoing process, and our audit services (technical SEO audit, on-page audits, link audits, etc.) will act as your digital roadmap to SEO success.
Whether you choose to employ our other services or not, our website audit is 80+ pages of observations, reporting, analysis, and actionable recommendations catered specifically to you and your company’s website.
SEO Audit Services You Can Trust
In an industry built upon professional opinions, trusting a company to handle your SEO strategy is no simple or straightforward task. While it may seem tempting to opt with a company that guarantees instant success, often times these companies implement nefarious tactics which result in serious long term consequences. At Inseev Interactive, our philosophy takes the long term view of search success by implementing custom strategies that come from our search engine optimization audits. These involve tried and true tactics.
Before hiring a company to handle your website audit it’s important to have a thorough conversation with the potential firm, probing them on their past clients and previous success. If possible, request a sample audit and a quote, so you know exactly what to expect and how much you will be paying.
Your website is a complex network of pages, consisting of numerous structural elements, native to your domain and elsewhere on the World Wide Web.
Given this, it’s important that your SEO firm is able to identify all contributing factors to your digital footprint when conducting an SEO audit and can provide thorough analysis on your current strategy, while providing recommendations for future implementation to obtain the success you deserve.
On-Page Audit Elements
This portion of your technical SEO audit should address the content of your website and how it is viewed by both visitors and search engines alike. There are many elements to your on-page content.
The Inseev Approach to On-Page Elements
URLs / Pages How many webpages does your website currently consist of? How many of these pages have been found by the search engines? On-Page Text On-page text is an important relevancy signal that can be used to demonstrate to the search engines what your webpage is about. Internal Linking Internal links aid in the overall user experience of your website and offer you the ability to pass link juice throughout your domain while utilizing keyword-rich anchor text. Social Integration Social integration allows for your visitors to easily share your content, which assists in content marketing and link building initiatives. URL Structure What naming convention have you employed for the various pages on your website? Is it search engine friendly? Is it human friendly? Does it accurately reflect the page it represents?
Title Tags This is the text which describes your webpage and appears in a searcher’s browser and on the search engine results page. This is the second most important factor when attempting to communicate keyword relevance to a search engine. H1 Tags These are a type of title tag, and are the most important title tag in regards to SEO, as they clearly illustrate to the search engines what your particular webpage is about. Alt Tags Being that search engines cannot physically view the images on your website, alt tags are used to communicate the visual aspects of your website’s content to the search engine crawlers. Meta Description This description appears below your website listing in the SERPs and aids in click-through rates.
Structured Data Audit
This type of data markup qualifies your content for two types of SERP display features within Google: Enhanced Presentations and Answers from the Knowledge Graph.
Analysis of Current Structured Data Markup Has your structured data markup been implemented correctly? What is it doing for you and your website?
Suggestions of New Implementation This looks at other available Schema.org markups that could potentially be implemented within your website and the benefits that implementing such markup could bring.
Given Google’s recent expansion of the Knowledge Graph, and the constant battle for SERP real estate, it is important that your technical SEO audit addresses Schema.org markup and the potential upside that it can have for your website.
Content Center Audit
Often referred to as a blog, or sometimes a Knowledge Center, your website SEO audit should take into consideration your content production and content marketing efforts:
Analysis of Current Content Strategy with Respect to SEO This looks at your blog in respect to your inbound marketing efforts. Blog posts should showcase a variety of rich media elements and implement all industry best-practice on-site SEO efforts.
Contributions to Web Authority This looks at your content creation in regards to off-site SEO efforts. How is your content creation and promotion strategy assisting to increase your overall authority and contributing to your branding initiatives?
Competitor Analysis Audit
A proper website audit cannot exclude competitor analysis. Through a variety of tools, we look at your most immediate competitors and how they compare to your website from a keyword and authority perspective:
Analysis by Ranking Keyword Overlap This aims to examine the keywords that your website currently ranks for, compared to the keywords of your closest competitors.
Comparison of Web Authority against Major Competitors The major force behind ranking for keywords is website authority. A thorough analysis of competitors will expose link campaigns currently being executed by your competition and the necessary steps in order to close the gap in keyword rankings.
Organic Traffic Trends and Insights
Your SEO audit should be analyzing organic traffic trends as far back as your analytics will allow. Doing so will give your SEO company a much bigger window to infer insights and identify trends:
Traffic Directionality This is refers to whether your website is currently gaining organic traffic or losing it. Often times a sudden decrease in organic traffic correlates to a penalty being imposed on your website, either algorithmic or manual.
Breakdown of Website Entry Points This examines which pages on your website are driving the most traffic and what queries searchers are using to find it. With Google and Bing’s switch to “Keyword Not Provided” this sometimes requires strong SEO knowledge in order to be able to accurately draw conclusions.
Website Authority: Backlink Audits
Website authority is mainly based on the quality of your website’s backlink profile. With backlinks being such a major factor in terms of your organic ranking positions and given their ability to elicit penalization, this portion of your SEO site audit should include a full backlink profile analysis and be extremely thorough: The Inseev Approach to Website Authority
Authority Metrics Authority metrics can be applied at the page level or the domain level. And while Google’s PageRank Toolbar is no longer an active indicator of a website’s authority, there are several common authority metrics currently used by SEOs: Moz’s Domain Authority, AHref’s Domain Ratings, and MajesticSEO’s Citation and Trust Flow. Risk Indicators There are many risk factors when evaluating a website’s backlink profile quality. Some of these include: anchor text diversity, link velocity, link quality, and landing page diversity.
Link Velocity This refers to the speed at which your website is acquiring backlinks. Depending on the size of your brand, age of your website, seasonality, and many other factors, this denomination will vary greatly. Anchor Text Analysis An abundance of exact match anchor text is usually a red flag to the search engines that your website is participating in an unnatural link scheme.
Keyword Analysis Audit
These are the source of your website’s organic traffic. By mapping out all of your current keywords, your website audit will expose potential keywords to target in order to further increase your traffic and exposure:
Current Rankings and Estimated Keyword Impact What keywords is your website currently ranking for and what is the search volume around those terms. By using industry benchmarks for positional click-through rates you can roughly determine the amount of traffic being referred to your website by a single term.
Priority Keyword Targets Also referred to as a “keyword universe”, this is a list of keywords that your website should be targeting so as to increase its traffic and reach. Some ways to go about this is by strategically repurposing existing pages on your domain, or by building out new pages entirely.
As you can see, a website SEO audit should be extremely thorough and in-depth, as it will act as a roadmap for your future digital marketing and SEO efforts. By incorporating on-page, off-page, technical, and competitor insights (among many more), you can quickly and concisely understand where your website stands in the digital landscape and why. Contact us today if you would like to learn more about how we can help you with an SEO audit for your website today. LET’S WORK TOGETHER
SEO Services CLP
SEO stands for search engine optimization. It is one of many marketing channels companies can utilize to drive new leads and revenue for their business. SEO focuses on what is referred to as organic traffic. At Inseev, we specifically focus on organic traffic coming from Google as it is the best popular search engine in the U.S. It is an ongoing strategy that aims to place your website at the very top of the search results for highly coveted terms that your ideal customer is searching for. When your website ends up at the top page of Google for relevant terms, users will click on your site and ideally, enter your sales funnel. SEO does not drive immediate or direct leads. If you are looking to acquire immediate leads, check out our paid search services (link to paid search CLP).
Your SEO team will be led by a Lead SEO Strategist, who will act as an account manager and oversee all SEO strategy. Your Lead SEO Strategist will be supported by 7 in-house departments to support strategy execution. These departments provide link building and authority growth, editorial content for the best on-page SEO, a design and development team to execute on all website changes, and an analytics team to ensure that you are getting the best ROI on your organic search traffic.
The timeline for your website to rank for head keywords is entirely dependent on the competition and the status of your current website. There are certain keywords that we will be point blank, honest about being unable to rank for. We won’t fluff you with empty promises of position 1 for keywords that you would never realistically have the chance of ranking for. We base all of our keyword research around what the given SERP intent is for that keyword. If your website has the capability of ranking for a given head keyword, we can secure page 1 positions in the first 6 months of working together.
We’ll be frank, SEO isn’t a short term investment or a quick win, if that’s what you are looking for, check out our Paid Media Services (link to paid media page). SEO will yield high ROI on investments once you’ve moved into positions 1-3 of the SERP. Let us tell you, that’s no easy feat but certainly doable. And it all depends on your space.
SEO reaps long term benefits. Once you’ve established yourself as a top player in the organic search space, Google will start favoring you for the top positions; given you continuously present yourself as a thought leader and expert in your field. With all this in mind, the potential ROI on investing in SEO is X times worth the investment.
Your account will be primarily worked on by an SEO strategist and specialist, and will be overseen by an Associate Director. Depending on what other services we render you could have additional strategists and departments working on your account as well. All project details will be managed by your assigned SEO strategist who will also serve as your account manager.
Our reporting structure is completely customizable to your individual business needs. Our standard approach consists of a monthly report and meeting to review, a project tracker providing up-to-date details on project progress and additional communication as needed.
We require a minimum spend of $5,000 for SEO services. Where your spend goes is completely customizable and will be reviewed in strategy planning each month. We don’t require a retainer allowing you to have flexibility in services.
In short, yes. We can help with set up, optimization, tracking and reporting. We will utilize conversion rate data and SEO strategy to execute on an organic search strategy that yields the best ROI for your business.
Content Marketing CLP
We start by determining what content makes sense for your company based on the content universe and relevant topics. We then research the highest ranking content pieces on the identified topics to determine what content receives backlinks and coverage. And, what we can do to make it even better. Your Lead SEO Strategist then creates a brief for the content team that represents all the elements of what the piece needs to be successful. Through the process we work closely with all teams to ensure we deliver the best work possible.
Content marketing is the practice of creating content with the intent of increasing brand visibility and driving traffic to your business. Content marketing can be utilized across a number of different marketing channels. The content strategy utilized will be dependent on which marketing channel you are creating content for. At Inseev we utilize content marketing primarily for the purpose of supporting our SEO strategy. Google and other search engines value and prioritize companies that create helpful, informative and well-written content. Creating great content is a way to improve your reputation with search engines, therefore increasing your website’s ability to rank competitively in the search results. Additionally, our content marketing strategy can be utilized to open up new keyword universes. Creating content for someone who is in the process of making a purchasing decision can help move them into your sales funnel. If you’re curious to learn more, you can check out our Guide to Content Marketing. (We don’t currently have a post like this but think it could be good for the site. Would there be any cannibalization issues around this?)
Idk the answer to this actually. Asked Holly for feedback 🙂
All of our content is created from a content roadmap. Our content roadmaps are outlined by your SEO strategist and then passed off to the content team. Our content roadmaps are based on competitive analysis. We determine what our post would need to outrank the top positions on the results page when outlining what should be included on the roadmap. We also conduct content refreshes to improve SEO optimization for posts that aren’t performing where we want them to.
Content will be promoted through our link building services. You can learn more about that service here (link to link building CLP).
Link Building Service CLP
We execute on a number of white hat link building strategies that play to your company and content strengths. We start by reviewing strategies with your internal team to make sure that we are aligned on our outreach efforts and methods of execution. After an agreed upon strategy, we document link placements in real time to give you the most up to date view of work being fulfilled. We conduct outreach on a personalized basis with helpful and relevant requests depending on what strategies we are utilizing. We provide thought leadership and traditional PR techniques to secure organic links for your website that drive real authority.
Link building is the practice of acquiring backlinks to your website with the intent of increasing your authority in the eyes of Google and other search engines. Link building supports the authority consideration of Google’s algorithm. The algorithm attempts to establish your website’s level of credibility. One of the signals it uses to do this is how many other websites are linking back to your website (these are known as backlinks). Acquiring more links to your site, improves your ability to rank organically on the search results page.
A link builder is a dedicated account person in charge of acquiring backlinks to your website. Link builders conduct a high volume of outreach on your behalf and are familiar with your service, branding guidelines, partnerships and more. They act as an internal PR person would, making sure to represent alignment within your brand.
We sell link building by the hour. The minimum purchase is 40 hours at $2500. 40 hours guarantees you approximately 5 links. As we scale our link building campaigns, establishing a link pipeline can lead to generating more links over time.
We use a variety of different tactics and are constantly looking for ways to leverage our pitch templates and the ways we incentivize sites to link back to your business. When we kick off services we will walk you through each of the strategies we utilize and determine if it’s the right fit for your brand. We will then send you a recap email outlining which strategies we agreed on. We track data over the course of the campaigns and scale on the approaches that yield the best results. We constantly assess campaign viability and make adjustments as needed.
Paid Search CLP
A Pay-Per-Click agency is responsible for managing marketing channels that involve the purchase of ads. These marketing channels generally include Search Ads (i.e. Google and Bing), Display (banners and graphics), Social (Instagram and Facebook), and Remarketing (2nd touch for potential customers who have engaged with your brand in some capacity). A PPC agency should conduct testing at the start of services to find the best target for your budget and audience. A PPC agency should regularly assess whether the cost to bid on that particular term will yield significant enough ROI to justify the spend. A qualified agency will regularly assess the ROI on your PPC strategy and adjust accordingly to ensure that your money is well spent.
PPC marketing works by charging a business an agreed upon dollar amount every time a potential customer clicks on their ad. A PPC Strategist is responsible for analyzing your company’s conversion rate and then determining an expected click-through-rate (CTR) on your ads. Based on these two data sets, your PPC Strategist should be able to identify an approximate amount of revenue your ads will generate. Once these assessments can be made, your PPC Strategist can bid on the ads that will yield the best ROI for your company.
PPC ads fall under the following channels:
- Display
- Social
- Search (Google and other search engines) * our specialty
- Remarketing
- Local
PPC is a great marketing channel as it starts to yield results right away. As we mentioned, a PPC agency should conduct significant testing when kicking off your campaign. Due to this testing period, a PPC campaign will generally start to yield notable results after 90 days.
Determining whether PPC is right for your brand will require an in-depth analysis of your digital profile. We are happy to conduct this research, completely free of charge to determine if PPC is the right marketing channel for your spend.
Digital Marketing Services CLP
Digital marketing is the practice of marketing your business through digital platforms. There are a number of different digital channels that can be utilized to build out a robust digital marketing strategy. The best digital channels for your marketing strategy will be dependent on your company’s current digital presence, budget and target audience. If you are unsure on the best digital marketing channel for your business, contact us for a consultation (link to contact page). Our digital marketing expertise lies in Paid Media (link to paid media page), SEO (link to SEO services page), content marketing (link to content services page) and whitehat link building (link to link building service page). If one of these marketing channels isn’t the right fit for your business, we will be sure to let you know and point you in the right direction.
A digital marketing expert is responsible for determining which digital marketing channels will yield the best ROI for your business. A digital marketing expert is then responsible for executing on and managing those channels. The day-to-day responsibilities of a digital marketing expert will vary depending on which marketing channels your business is utilizing. Across all channels, a digital marketing expert is responsible for analyzing campaign success, adjusting strategy as needed, and assessing channel viability to ensure that marketing dollars are driving revenue to your business.
Digital marketing agencies generally offer services that fall under digital marketing channels. There are a lot of different digital marketing channels but here are a few of the most common as well as the ones we specialize in:
- Email marketing
- Paid media (our specialty) * link to paid media page
- Display advertising (our specialty) * maybe let’s tb with Jimmy
- Social media marketing
- Content marketing (our specialty)
- Affiliate marketing
- Digital public relations
We like to keep it real at Inseev. The honest answer is that digital marketing might not be the right channel for your budget at this time. We are happy to conduct research, free of charge, to determine the ROI that might be available to you through the digital marketing services that we offer.
Again, we want to keep it real with you. The most cost effective marketing channel available to your business, will be dependent on your unique business needs and model. That said, digital marketing has notable advantages, making it a great channel for most businesses. Digital marketing channels have the ability to easily collect useful data to inform your marketing strategies. This allows digital marketing experts to conduct analysis and pivot strategies frequently to yield the best ROI. This data can also be used to help your business better identify your target audience. This just scratches the surface on why we believe digital marketing is generally more cost effective than traditional marketing but we will leave you with this: in a world that is shifting towards digital, establishing an online presence will very likely be imperative for your company’s long-term growth.
eCommerce CLP
Dominating real estate in the organic search space is quickly becoming one of the most important and viable marketing channels for all businesses. eCommerce is specifically saturated and a competitive keyword marketplace. Making it even more important to have a strong SEO strategy as an eCommerce company. eCommerce businesses are usually hosted on third party sites, like Shopify or Magento. eCommerce businesses have a large selection of inventory making it difficult to navigate and identify technical issues on category and product pages. With a number of additional complexities and considerations as an eCommerce company, finding the right eCommerce SEO partner is critical to getting the best results.
eCommerce SEO is nuanced due to eCommerce businesses having a variety of unique considerations. Management of a large number of category and product pages requires in-depth technical SEO knowledge and strategy. Oftentimes, eCommerce companies have a large set of attribute data associated with their product selection. Understanding the best way to execute on an SEO strategy around these considerations requires unique experience working with eCommerce businesses. eCommerce SEO strategy requires familiarity with the hosting platform to troubleshoot technical issues and ensure the best user experience. These are just a handful of the unique considerations eCommerce companies need to take when identifying an SEO agency.
Shopify, Magento, BigCommerce, ??
The most important consideration for eCommerce SEO is making sure you are working with a team who is confident and familiar with the third party platform that you use. This consideration adds the most important layer of complexity to executing on strategy and managing your site’s technical health.
Your eCommerce website can benefit from SEO by securing organic search traffic, new customers and increasing revenue. With more and more users turning to Google and other search engines to make purchasing decisions, having your website in position 1 for potential customers that are ready to click “buy” can help to increase your customer database and drive up revenue significantly.
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We have a full-service, in-house development team to execute on all of your website updates and maintenance. We even have a design team to execute on graphics, custom images, infographics and more on your website from start to finish.
SEO Audit FAQs
An SEO audit is the process of analyzing the quality of your website and how it relates to your industries best practices and other competitors in your space. An SEO audit should consider all aspects of your website from your organic ranking profile to the UX and design. The audit should aim to identify gaps in your website and how bridging those gaps can improve your organic profile in direct relation to revenue growth and goals. The audit should be created as a clear road map with actionable steps and a clear roadmap to improving your organic presence.
The amount of time required for an SEO audit is unique to each website. On average the auditing process can take anywhere from 2 to 6 weeks. There are two primary factors that influence how long the audit will take. The first factor is the size of your website. Really large websites require lengthy audits because there are more pages to analyze and make considerations around. There are also more complex considerations around how to structure the website and the main navigation as there are a large number of pages to include. This also applies to analyzing which pages should remain on the site, redirected to another page, or redesigned with updated copy. The second consideration that increases the amount of time an SEO audit requires is the quality of your website. If you have a very low quality website the SEO audit will require a significant number of recommendations and updates which can increase the amount of time the audit will take.
Our SEO audit starts with a SWOT analysis of your website based on non-brand organic opportunity. The SWOT analysis identifies your website’s strengths, weakness, opportunities and threats in relation to your organic presence. We base this SWOT analysis on our approach to SEO and what we have determined as the most important ranking factors. We believe there are three primary factors that influence SEO. They are relevancy, technical health and authority. After reviewing your website’s performance in relation to each of these three pillars, we are in position to identify where your website’s strengths, weaknesses opportunities and threats are. We go through each of the three ranking factors (relevancy, technical health and authority) and provide an overview of performance around each, and what the takeaway and next actions should be. Based on all of this information, we are then able to provide a recommended plan of action with a proposed budget and timeline.
All websites should be audited on a regular basis. If your website has not been recently or sufficiently audited then you should work on acquiring an SEO audit as soon as possible. SEO audits can be leveraged to improve your websites performance and increase organic traffic. If you are not auditing your website on a regular basis, you may be missing out on a significant amount of search traffic and revenue. Additionally, the industry is constantly changing. From algorithm changes to updated webmaster guidelines, you’ll need to conduct regular SEO audits to ensure you are still up-to-date with best practices.
If you are looking to grow your organic presence and increase your website’s Google search traffic then you would benefit greatly from investing in an SEO audit.
You can book a free performance analysis here. Once we’ve completed our initial assessment, completely free of charge, you can decide if you’d like to move forward with an SEO audit. This initial assessment includes 20-30 hours of free work. Once the assessment is complete there is no obligation to become a client and you can use the assessment as you please. (Of course, we think that our assessment will entice you to do business with us but the assessment requires no obligation.)
An SEO audit will cover all of the considerations around your website that could influence your websites ability to perform in the organic search channel.
Yes, the SEO audit will include a link profile audit. We can also offer link profile audits separately from the SEO audit. Here’s (hyperlink: https://www.inseev.com/link-profile-analysis/) more information on our approach to link profile audits.
There are a number of aspects around the SEO audit process that require a human touch and critical thinking. These SEO audit tools are not capable of filling in these gaps and providing the unique considerations that require thorough analysis. As a result, SEO audit tools cannot provide the comprehensive and in-depth feedback that is needed to grow your website’s organic profile.
