Here at Inseev Interactive, our team of highly trained SEO specialists have worked with hundreds of websites of varying sizes in all imaginable industries. Let’s work together and build the best SEO audit imaginable!
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Unlike other internet marketing firms, we will never guarantee our clients #1 rankings or instant success. SEO is a long term investment and ongoing process, and our audit services (technical SEO audit, on-page audits, link audits, etc.) will act as your digital roadmap to SEO success.
SEO Audit Services You Can TrustIn an industry built upon professional opinions, trusting a company to handle your SEO strategy is no simple or straightforward task. While it may seem tempting to opt with a company that guarantees instant success, often times these companies implement nefarious tactics which result in serious long term consequences. At Inseev Interactive, our philosophy takes the long term view of search success by implementing custom strategies that come from our search engine optimization audits. These involve tried and true tactics.
Your website is a complex network of pages, consisting of numerous structural elements, native to your domain and elsewhere on the World Wide Web.
Given this, it’s important that your SEO firm is able to identify all contributing factors to your digital footprint when conducting an SEO audit and can provide thorough analysis on your current strategy, while providing recommendations for future implementation to obtain the success you deserve.
On-Page Audit ElementsThis portion of your technical SEO audit should address the content of your website and how it is viewed by both visitors and search engines alike. There are many elements to your on-page content.
The Inseev Approach to On-Page Elements
Structured Data Audit
This type of data markup qualifies your content for two types of SERP display features within Google: Enhanced Presentations and Answers from the Knowledge Graph.
Analysis of Current Structured Data Markup Has your structured data markup been implemented correctly? What is it doing for you and your website?
Suggestions of New Implementation This looks at other available Schema.org markups that could potentially be implemented within your website and the benefits that implementing such markup could bring.
Content Center Audit
Often referred to as a blog, or sometimes a Knowledge Center, your website SEO audit should take into consideration your content production and content marketing efforts:
Analysis of Current Content Strategy with Respect to SEO This looks at your blog in respect to your inbound marketing efforts. Blog posts should showcase a variety of rich media elements and implement all industry best-practice on-site SEO efforts.
Contributions to Web Authority This looks at your content creation in regards to off-site SEO efforts. How is your content creation and promotion strategy assisting to increase your overall authority and contributing to your branding initiatives?
Competitor Analysis Audit
Analysis by Ranking Keyword Overlap This aims to examine the keywords that your website currently ranks for, compared to the keywords of your closest competitors.
Comparison of Web Authority against Major Competitors The major force behind ranking for keywords is website authority. A thorough analysis of competitors will expose link campaigns currently being executed by your competition and the necessary steps in order to close the gap in keyword rankings.
Organic Traffic Trends and Insights
Your SEO audit should be analyzing organic traffic trends as far back as your analytics will allow. Doing so will give your SEO company a much bigger window to infer insights and identify trends:
Traffic Directionality This is refers to whether your website is currently gaining organic traffic or losing it. Often times a sudden decrease in organic traffic correlates to a penalty being imposed on your website, either algorithmic or manual.
Breakdown of Website Entry Points This examines which pages on your website are driving the most traffic and what queries searchers are using to find it. With Google and Bing’s switch to “Keyword Not Provided” this sometimes requires strong SEO knowledge in order to be able to accurately draw conclusions.
Website Authority: Backlink AuditsWebsite authority is mainly based on the quality of your website’s backlink profile. With backlinks being such a major factor in terms of your organic ranking positions and given their ability to elicit penalization, this portion of your SEO site audit should include a full backlink profile analysis and be extremely thorough:
The Inseev Approach to Website Authority
Keyword Analysis Audit
These are the source of your website’s organic traffic. By mapping out all of your current keywords, your website audit will expose potential keywords to target in order to further increase your traffic and exposure:
Current Rankings and Estimated Keyword Impact What keywords is your website currently ranking for and what is the search volume around those terms. By using industry benchmarks for positional click-through rates you can roughly determine the amount of traffic being referred to your website by a single term.
Priority Keyword Targets Also referred to as a “keyword universe”, this is a list of keywords that your website should be targeting so as to increase its traffic and reach. Some ways to go about this is by strategically repurposing existing pages on your domain, or by building out new pages entirely.