And among these active users, there are potential customers across all stages of the purchase funnel, including people that have never been introduced to your company and are searching for similar products or services, all the way to the most loyal of your brand ambassadors.
Unlike most social media marketing companies, here at Inseev Interactive we understand not only the mechanics behind each individual social media platform, but also the unique strategy required to maximize your ROI within each service. Our skilled team of social media advertising professionals works with you to define your campaign goals, and then lays out the steps necessary to accomplish these goals at the lowest cost per acquisition (CPA) to you.
Need help with social media advertising? We can help.
Retargeting ads, promoted tweets, pins and posts, side bar ads, sponsored updates, and whatever new term they come out with next – they all have a unique Cost Per Acquisition and fit into your digital advertising strategy differently. Having invested thousands of hours working across a diverse set of industry sectors, our social network marketing professionals know what works, how it works, and when it works.
And with the average consumer utilizing five social media accounts per day for only twenty minutes per network, it’s important that your company be able to reach its target audience by the right method, at the right place, and at the right time.
Long gone are the days of hiring a college intern off Craigslist for your social media management needs. With industry focus shifting to social acquisition + social retention objectives, strategy, voice, and agility have never been more important towards maximizing your KPIs.
Facebook Marketing Services
Facebook has without a doubt been the most innovative and influential of all the social media platforms, and currently has 71% of all American adults active on its network. The global influence it’s garnered over the years has expanded its reach beyond college campus socialites and into the forefront of businessmen and marketers alike. And while establishing your company’s presence on Facebook is a must, long gone are the days of hiring a college freshman to set up your profile and publish a post once every three to five days.
Over the past several years Facebook marketing services have expanded, elaborated, and evolved to include pages for businesses, retargeting services, sponsored and promoted posts, and side bar ads. Our team of highly trained Facebook consultants works with your brand to develop an advertising strategy to maximize your budget, combining a custom-tailored mix of options that aligns with the needs and wants of your target market.
Likewise, with campaign monitoring and analytic insights, our Facebook consultants are able to learn valuable information into what is working within your campaign and what isn’t, aiding in our overall optimization efforts and strengthening your ROI.
Acquiring followers allows you to push content to their newsfeed, providing top of mind awareness which presents you the opportunity to move your consumers down the sales funnel.
And while you’re targeting your loyal fans, any digital interaction they take with your page or content will be pushed onto their own personal network, furthering your reach and increasing your brand awareness. However, aside from a strictly promotional sense, this fan page can act as the hub of your online community. It allows you to interact with your customers, giving you valuable insights into their needs and wants.
Additionally, while interacting with your fan base, it allows your brand to get personal with its customers, which can further aid in your branding initiatives.
Furthermore, Facebook Insights offers details into your core audience, breaking down your fans by demographics and providing valuable information into your pages’ performance highlighting Fan Growth Acquisition and Total Post Reach, among many other KPI metrics.
The Inseev Approach to Facebook Advertising
Our Facebook marketing approach takes a multi-pronged approach to your advertising endeavors which boosts your visibility, strengthens your customer engagement, and ultimately generates more leads for your business. And as Google works to integrate social signals into their ranking algorithm, Facebook can act as a important review platform, allowing your customers to rate your company and leave valuable feedback.
If you’re interested in hearing more, contact us today.
Twitter Paid Advertising
Building a loyal base of followers on social media is resource intensive and, at times, simply overwhelming. And with 500 million tweets being sent out per day, it may seem next to impossible for your brand to be found by consumers in the fast paced, microblogging Twittersphere.
But with 302 million active users, from a marketing perspective, this platform is just far too large to ignore. Imagine being able to target a potential customer that is on-the-go, directly on their cell phone. Or appearing alongside or within every one of the 302 million active users timeline’s and noted as a popular and emerging trend..
This type of exposure could do wonders for your company, and when sound strategy is executed efficiently, it is certainly obtainable for your business.
However, Twitter promotion services can easily result in the same amount of leads (if not more) at a much lower cost to you. The reason behind this is simple – less competition results in less wasted spend. Additionally, Twitter offers three distinct ways to advertise on their platform: promoted trends, promoted tweets, and promoted accounts.
Promoted Trends – While certainly the most expensive advertising option that Twitter offers, promoted trends have the ability to get your brand or message seen by the masses, often making this the highest ROI option available when taking into consideration CPM metrics.
Promoted Tweets – This advertising option gives your company the opportunity to be seen by users that might otherwise not be exposed to your tweets. With the ability to segment by interests, gender, location, device, and followers, this method is paid for on a cost per engagement basis – i.e. earning favorites, retweets, replies, or new followers.
Promoted Accounts – Separate from the aforementioned promoted tweets, promoted accounts appear above a user’s “Who to Follow” area on their Twitter homepage. As an advertiser, you can segment your audience by interests, gender, location, and followers.
Regardless of your Twitter paid advertising strategy, this platform presents your company the opportunity to earn new followers and promote direct links to products, landing pages, and even sign-up forms, all to potential new customers that may have never even heard of your brand before.
Lead Generation Cards
One of the most unique aspects of Twitter paid advertising is what they refer to as a “Lead Generation Card”. Essentially, this is a streamlined opt-in service integrated within the Twitter newsfeed. It gives your target audience the opportunity to learn more about your brand or services in exchange for their contact information. Twitter automatically populates your lead generation card with the users’ contact information, which yields much higher acquisition rates than when compared to the industry standard.