Paid Search Engine Marketing (SEM)
PPC advertising (or Pay Per Click advertising) is one of the most measurable and cost effective advertising platforms available to you today.
Google AdWords Management
When it comes to Paid Search Advertising, Google is King, and rightfully so. With over 1.2 million businesses advertising on the Google Search Network, competing for over 15 billion monthly searches in the United States alone, it’s important that your AdWords management company has a proven track record of success.
The Inseev Approach To
Google AdWords Management
Here at Inseev Interactive, we are a Google Certified Partner and have a team of dedicated AdWords specialists that have participated in and completed all of Google’s rigorous training and testing materials. This training, coupled with hundreds of hours of hands on experience, has led our clients to unparalleled success. Whether you need optimization of a current campaign, or a brand new, custom tailored campaign built from the ground up, our team of AdWords campaign management specialists has the skills, experience, and comprehensive understanding of the AdWords platform to make your advertising dollars the most ROI possible.
With all-inclusive monthly reports, you are able to clearly see every change that has been made to your account and exactly where your advertising budget is being spent. Unlike with some other AdWords Management companies, transparency is key to us and we will never request sole ownership of your AdWords Account. Regardless of whether you wish to take your business to another AdWords consultant or simply place your campaigns on hold, all of our optimization efforts will remain applied and intact.
Through our extensive use of A/B testing and landing page optimization, our team works tirelessly to ensure innovative strategies are resulting in the highest possible Quality Score for all of your campaigns.
By increasing your Quality Score, your ads will cost less money and reach more searchers, translating to a bigger bottom line for you and your business.
We understand that every advertising initiative is unique, which is why we begin each campaign with extensive keyword research. Once your keyword universe is mapped out, we then work to create the ad text using industry best practice ad formatting and powerful calls to action. By implementing conversion tracking, we are able to gain valuable insights into your customers’ behavior, allowing us to maximize our optimization efforts. While some AdWords agencies use automated monitoring software in an attempt to reduce their costs and increase their markup on your account, it is simply not nearly as effective as having one of our trained AdWords specialists manually reviewing your account and applying deep analytical thinking on a daily basis.
With keyword competition more fierce than ever, it’s important to have a certified AdWords consultant working for you. Simply setting up a campaign and appearing in the auction is no longer enough, and our extensive understanding of the complexities of the AdWords platform will ensure your ads are appearing at the right time and for the right people. Through our use of match types, geo-targeting, negative keywords, bid management, and in-depth customer segmentation we strive to increase your impressions, drive clicks, and maximize conversions.
Microsoft Bing Ads Management
The Bing Ad network is one of the highest ROI paid search advertising platforms available today. Despite Google controlling a majority of the search engine market share, the Bing Ad Network is consistently gaining new users and advertisers alike. With partnerships in place between Bing, Yahoo, and Firefox, our team of Bing Ads accredited professionals can show you how your business can tap into their network of over 51 million unique users.