Case Study
Client Overview
License Locators is a California liquor license broker and consulting company. They help businesses large and small navigate through the complex licensing space. License Locators was founded in 1997 and continues to provide outstanding service to their diverse clientele.
Client: License Locators
Website: licenselocators.com
Business Type: Lead Gen
Services:
Content CreationWebsite Design / DevelopmentFull Service Orchestrated SEOLink BuildingPaid SearchThe Situation
License Locators had a long and unsuccessful history of ranking in search engines. When they approached us in 2016 they had little to no organic traffic. Their business was flourishing but they felt they were missing an essential piece, a powerful online presence.
We put together a plan- a plan that included a new website, an SEO campaign, and a paid search revamp. Starting with a re-vitalized web presence and branching into SEM we were able to put forth a plan for an integrated campaign that not only looked to grow the profile but change the way customers viewed the business.
What Happened
Within 6 months, the site had ten times as many page one rankings as it did at month one. Within a year, fifty times more.
After a full year, License Locators now has page one rankings for over a hundred industry relevant terms. These rankings are driving real leads every day that are contributing to License Locators’ bottom-line, and will continue to for years to come. SEO’s power comes in the longevity, unlike paid search. Turn off paid search and leads will stop coming in. Once a site is ranking, it will continue to rank, barring any major search engine updates or a shady SEO agency.
Strategy 01
SEO Audit
We conducted a comprehensive SEO audit to understand the website, marketplace, and the keyword universe we wanted to target to increase bottom line for License Locators.
The audit surfaced a number of opportunities, and we moved forward with creating dozens of search focused pages. After cleaning up the indexation status of the site, working on page speed, and finalizing a number of other technical issues.
Strategy 02
Content Refresh
Once our audit was complete, we were ready to move forward with a full SEO campaign.content, modifying website architecture, implementing technical SEO changes and utilizing our white hat outreach-based digital PR programs to consistently increase the overall authority of the website.
Results
According to SEMRush, License Locators is receiving ~1,000 free visitors/month from search engines, valued at $3.3K cost in paid search.
+2,464%
Organic visibility
+270%
Keywords ranking in the top 20
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