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The Lead SEO Strategist is the primary point of contact for SEO related items for Inseev’s largest SEO clients, and the person primarily responsible for success on these accounts as defined by Inseev and its clients. The Lead SEO Strategist may have multiple Specialists or Strategists underneath them for execution level work.


Analysis and Interpretation of Data:
  • Competent analysts with data manipulation skills
  • Responsible for the designated reporting regimens for each of their clients, and ultimate signoff on reports
  • Diagnostic data views
  • Review business performance broadly outside of SEO, and making inferences for actions within their control
  • Knowledge of industry trends with respect to new technologies relevant to analysis
  • Ability to utilize cross-channel data and ‘big data’ sets to create actionable insights and useful data visualizations for clients
Management of Client Relationships and Expectations:
  • Responsible for designing and implementing complex, big-budget SEO campaigns for enterprise level clients
  • Strong understanding of the marketing challenges clients face
  • Critical and strategic thinking
  • Understand holistic digital marketing and be proficient and knowledgeable on a variety of channels within the agency and the marketing ecosystem
  • Primary point of contact to the client for all subjects relating specifically to SEO
  • Communication: ability to explain the complex drivers of SEO to individual’s outside of the digital space
  • Perpetuate a high level of service and over-communication with their clients, and represent Inseev as an agency with excellent communication skills
Tactical Management of SEO Campaigns and Client Budget:
  • Responsible for the performance of accounts against expectations and prior history
  • Planning and execution of large-scale SEO campaigns with large budgets, utilizing resources internally to execute on many services simultaneously to deliver results
  • Manage several large accounts simultaneously
  • Ability to direct and advise support staff on their accounts to achieve optimal results through management
  • Deep understanding of search engine optimization