We start by determining what content makes sense for your company based on the content universe and relevant topics. We then research the highest ranking content pieces on the identified topics to determine what content receives backlinks and coverage (and what we can do to make it even better). Your Lead SEO Strategist then creates a brief for the content team that represents all the elements of what the piece needs to be successful. Through the process we work closely with all teams to ensure we deliver the best work possible.

Content marketing is the practice of creating content with the intent of increasing brand visibility and driving traffic to your business. Content marketing can be utilized across a number of different marketing channels. The content strategy utilized will be dependent on which marketing channel content is being created for. At Inseev we utilize content marketing primarily for the purpose of supporting our SEO strategy. Google and other search engines value and prioritize companies that create helpful, informative and well-written content. Creating great content is a way to improve your reputation with search engines, therefore increasing your website’s ability to rank competitively in the search results. Additionally, our content marketing strategy can be utilized to open up new keyword universes. Creating content for someone who is in the process of making a purchasing decision can help move them into your sales funnel.

All of our content is created from a content roadmap. Our content roadmaps are outlined by your SEO strategist and then passed off to the content team. Our content roadmaps are based on competitive analysis. We determine what our post would need to outrank the top positions on the results page when outlining what should be included on the roadmap. We also conduct content refreshes to improve SEO optimization for posts that aren’t performing where we want them to.