Link Juice: Definition & Theory

What is Link Juice? Link Equity (Link Juice) Explained in the Age of Penguin Definition of Link Juice: Link juice is a term in SEO (Search Engine Optimization) that references the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called…

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DA vs PA: What’s the Difference & What Does Your Website Need

Domain Authority versus Page Authority If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done. If you are familiar with this concept, keep…

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