What Makes a High Quality Backlink?

Despite Google taking into consideration over 200 factors when compiling their search engine result pages (aka SERP) for its users, for several years now one of the strongest signals to Google that a page deserved to be ranking high was the number of inbound links (aka backlinks) pointing to it.  Unfortunately, as with most things…

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The Top 5 Chrome Extensions Every Link Builder Should Have

Moz Bar:  If you’re unfamiliar with Moz then I highly suggest you stop reading this article right now and head over to their website.  Moz is one of the top authorities on SEO, and rightfully so.  With tools such as Open Site Explorer, Followerwonk, and their Broken Link Finder, Moz has many valuable tools for…

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Search Smarter: Link Building with Google Operators

As the old adage goes, “work smarter, not harder.”  Luckily, Google allows the use of Boolean search operators to accomplish just that. These search operators help your outreach team work better and earn more link juice for your website. Being a SEOer that primarily deals with link building, I’d like to use this opportunity to…

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Link Reclamation for Brands & Enterprises

Welcome to the next video in Inseev’s step-by-step, tactic focused video and article series. Today we are focusing on link reclamation! Definition of Link Reclamation: The process of leveraging outreach to earn new links or fix old links from current web-based mentions of your brand. Reclamation link building includes everything from broken link building to…

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Link Juice: Definition & Theory

What is Link Juice? Link Equity (Link Juice) Explained in the Age of Penguin Definition of Link Juice: Link juice is a term in SEO (Search Engine Optimization) that references the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called…

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Link Building Strategies: How to Build Links in 2019

  What is link building? How can I build links to my website? What are the benefits of a link building campaign? These are all good questions. The following article will focus on link building and will cover the basics for creating a soling link building campaign. Before reading this article however, it is important…

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How to Get Easy Backlinks for your Website

Let me start off by saying that the title of this post is slightly misleading, as I’m assuming you are already employing some form of link building campaign and/or content marketing strategy. If you’re not, then stop reading this post right now and get to work! If you are wondering what the benefits of link…

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A Roadmap for Safe and Efficient Link Prospecting

Outreach is an essential part of SEO, and I’m sure not even Matt Cutts would argue that.  But with almost 1 billion websites live on the internet and counting, you may be struggling to find the right sites to contact.  Between finding sites relevant to your niche and making sure they aren’t toxic to your…

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