SEOs understand that backlinks play an important role in increasing your brand’s organic visibility. Although generating backlinks is vital to your SEO strategy, not all backlinks are created equal. Queue this helpful guide we created to help you determine what makes a good link.

Moz Bar: If you’re unfamiliar with Moz then I highly suggest you stop reading this article right now and head over to their website. Moz is one of the top authorities on SEO, and rightfully so. With tools such as Open Site Explorer, Followerwonk, and their Broken Link Finder, Moz has many valuable tools for…

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As the old adage goes, “work smarter, not harder.” Luckily, Google allows the use of Boolean search operators to accomplish just that. These search operators help your outreach team work better and earn more link juice for your website. Being a SEOer that primarily deals with link building, I’d like to use this opportunity to…

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Welcome to the next video in Inseev’s step-by-step, tactic focused video and article series. Today we are focusing on link reclamation! Definition of Link Reclamation: The process of leveraging outreach to earn new links or fix old links from current web-based mentions of your brand. Reclamation link building includes everything from broken link building to…

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What is Link Juice? Table of Contents 1. Link Equity (Link Juice) explained in the age of penguin 2. How does link juice work? 3. How do I get link juice? 4. How do you calculate link equity? 5. Do nofollow links pass link juice? 6. Link equity relativity 7. Link juice from authoritative websites …

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These are all good questions. The following article will focus on link building and will cover the basics for creating a solid link building campaign. Before reading this article however, it is important to understand the value of a backlink. If you are unfamiliar with why backlinks are important for your website and SEO

Let me start off by saying that the title of this post is slightly misleading, as I’m assuming you are already employing some form of link building campaign and/or content marketing strategy. If you’re not, then stop reading this post right now and get to work! If you are wondering what the benefits of link…

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If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done.