The Name Game: Picking the Right Domain for Your Website

The Name Game: Picking the Right Domain for Your Website Choosing a domain name for your business is neither clear-cut nor simple. For any business to succeed, a domain name is a necessity, and the internet is loaded with them as a result.  It may seem as straightforward as registering yourcompany.com. However, just going with…

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MozCon 2017 – Takeaways For Businesses On A Digital Marketing Budget

Table of Contents: Leverage customer feedback for content creation ideas Outreach is important. Test your pitch template and automate as much as possible! Make your 404 page a lead generating tool Focus on Inbox Appearance Decide on a video platform prior to creating your video marketing campaign Track user experience Create “side door” entry pages…

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Moving to the Cloud in 2017: What You Need to Know

Cloud usage is headed for big changes in 2017. Internet-based apps are rising in significance and popularity across the world. A study by Cisco shows that 83% of data center traffic will be cloud-based in the next few years. Companies are migrating to the cloud in a big way and this has boosted the business…

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Most Frequently Used Keyboard Shortcuts in Google Chrome

Continuing on from last week’s blog post, I’d like to take this opportunity to share some of the keyboard shortcuts that I use on a daily basis within Google Chrome.  Efficiency is an integral part of success, no matter the task at hand.  So without further ado, here are my 20 most frequently used keyboard…

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Leveraging Your Website to Establish Trust with Potential Customers

Conducting business between your company and a customer or client means developing a relationship, and like any good relationship, it needs to be built on a foundation of trust. There are many ways to build trust among potential customers online, and it is imperative for the success of your business that you learn and understand…

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Kill the Noise: Filtering Your Search Results

When it comes to search, knowing what to look for and finding what you’re looking for may seem like they go hand-in-hand, but very often to get from A to B a considerable amount of work is involved.  With over 900,000,000 websites online, it’s not hard to see why.  Webmasters from all over the world…

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Grow Your Email Marketing List

While email marketing may have lost some of its hype over the years, it is still an important part of growing any business. A smart and imaginative approach to email marketing can dramatically increase your sales as well as continually grow your subscribers. According to Inc., not only is email an easy way to reach…

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Facebook Engagement Custom Audiences

Facebook’s newest targeting method is a game changer for advertisers Facebook advertisers love the social media platform’s audience targeting capabilities. With the ability to build audiences based on detailed user data, page likes, uploaded CRM files and website activity, many advertisers thought they had all the targeting power they would ever need. Then Facebook one-upped…

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