HOW WE DO IT:

Case Studies

  • +2,464%

    organic search visiblity

    +1,058%

    keywords ranking in
    the top 20 position

The Situation

When we were approached by discount product curation startup Touch of Modern in early 2015, they had already established themselves in the minds of consumers as one of the most interesting product sellers on the web.

What they hadn’t done was place specific focus on their SEO profile. The marketing team was interested in exploring the potential of targeted search engine optimization efforts.

When we explained our process and showed the results we had been achieving for other clients, both organizations were equally excited about the partnership opportunity, and we started building out an organic search analysis and strategy.


The Inseev Approach

What we did to help

As we do with all of our clients, we began by conducting a comprehensive SEO audit to analyze the website, the competitive marketplace, and the forward-looking opportunities available to Touch of Modern.

We identified numerous on-page opportunities, technical fixes, and strategies employed by other firms in the industry that were driving strong results. We also created a very broad reaching view of how other firms in the industry were building authority, and what kinds of sites were likely to link to flash sale and shopping discount sites.

From there, we built a 12 month holistic SEO strategy aimed at achieving the organic rankings goals of the business. This included building out extensive content, modifying website architecture, implementing technical SEO changes and utilizing our white hat outreach-based digital PR programs to consistently increase the overall authority of the website.

What Happened…

Just over a year into the relationship at the creation of this case study, the performance of the campaign has been astronomical, and both parties are excited about how much opportunity lies ahead.

Within 3 months of starting the relationship we doubled organic visibility, which had been stagnant for over a year prior to the inception of our campaign.

Within 14 months we had increased organic visibility by a factor of 28x, and increased the number of keywords ranking in the top 20 positions in Google by over 10x from 529 when we started, to 6,127 14 months later.

According to SEMRush, the estimated cost of buying the monthly organic traffic in paid search moved from $732 per month to over $31,000 in free organic traffic.

If these are the kinds of results you want to see in your own business, contact us today.



Team Inseev scorecard

Touch of Modern

If these are the kinds of results you want to see in your own business, contact us today.

According to SEMRush, the estimated cost of buying the monthly organic traffic in paid search moved from $732 per month to over $31,000 in free organic traffic.

– Organic visibility

+2,464%

– Keywords ranking in the top 20

+1,098%

– Keywords ranking in the top 10

+4,393%

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