Beyond the Desk: Why Company Culture Matters

Company Culture January 10th, 2017

A recent Gallup study shows that 50% of full-time employees in the US are working not 40, but 47 hours a week, more than ever before. Considering that this amounts to over 2,300 hours a year, it’s easy to see why people in the job market are searching for more than just a paycheck. Benefits, vacation time, and perks have become the new selling points of a job offer and people, especially millennials, are choosing to work for companies with a culture they understand.

So what IS company culture? Inseev Interactive’s Brett Bastello says, “Employees are the organs of the company body. Culture ensures each department is working harmoniously towards a mutual goal.” With this definition in mind, it shouldn’t be surprising to anyone that top companies offer the top employee incentives. When one thinks of a company like Google, they may think long hours of hard-coding in front of a screen, but they also think of sleek Silicon Valley offices, unique events, and an atmosphere of creative thinking that caters to its employees. It makes sense— employees who report satisfaction with their jobs aren’t talking about KPIs, they’re talking about feeling valued, respected, and able to share ideas with their superiors.

The Washington Post reports that only 13% of employees say they like going to work or feel emotionally invested in what they do. Considering the role we know overall job satisfaction plays in job performance, it will be interesting to see the way companies try to turn these dismal numbers around in the future— if they make an attempt at all.

How Inseev is Different

Culture is more than a casual dress code and an office with fish tanks (though we do fit that criteria as well). Culture relates to the way a company operates and the everyday minutia that make it stand out from other businesses. On the outside, Inseev Interactive is a small San Diego SEO company. On the inside, you’ll find a group of work-hard, play-harder individuals who, while clad in jeans and flip flops, strive to be their best day-in and day-out.

We measure what we do. Inseev is built around a culture of goal setting. From the minute we start on Monday, every employee is tasked to set three weekly goals to complete, along with their regular assignments, by the time doors close on Friday. Not only does this set the tone for the week, it offers an opportunity to give relevant challenges to every person based on what they need to accomplish, versus a manager-imposed goal that may conflict with other priorities.

When we perform exceptionally, we party exceptionally. These goals are the basis for many extracurricular activities. Every employee is on a department team. Whichever team completes the most goals over the week, wins. Wins are tallied weekly and can be “spent” on things like a fun lunch outing, boat trips, and activities that promote bonding and celebration of what a team can accomplish when every member is aiming for greatness.

We grow as individuals and as a company. On Wednesdays, we get together for a weekly meeting. Now, I know what you’re thinking, “UGH. MEETINGS.” But rather than 30 minutes of clock-watching and wishing you had just gotten an email recap, these meetings personally relate to every member of the Inseev team. Sure, there’s the initial housekeeping, but the bulk of the time is spent sharing personal and professional “wins” for the week. By taking the time to focus on the positive aspects of not just our professional, but our personal lives as well, we are able to connect with each other and develop a better understanding of what’s important to us as individuals and as teammates.

We are Inseev Interactive. We motivate each other. We respect each other. We win and lose with each other. While there may be competition, there are never battles. While there may be wins and losses, there are never poor sports. Here, we do what we can to make every day count toward something more; by being measurably better than we were the day before and inspiring others to do the same.


That’s culture.

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