The Future of Link Building

Link Building October 25th, 2021

This post features a candid, Q&A style discussion around the future of link building with Brooke Sikora, Associate Director of Outreach at Inseev Interactive and Brett Farmiloe, Founder of Terkel

Let’s get started with some introductions…

Now let’s cover some link building basics and discuss how link building has changed over the years.

To recap the important bits:

  • Backlinks are an important ranking factor in Google’s algorithm
  • Quality over quantity is what is most important in today’s current link building climate
  • Prioritize earning relevant backlinks
  • As the computing power of Google’s algorithm increases the role that links play will inevitably change
  • It’s important to stay on top of current trends to make pivots and adjust as the industry changes
  • We are seriously passionate about link building and SEO

Okay, moving on to the juicy stuff.

So, what do you think the biggest change will be for the link building industry over the next 5 to 10 years?

There are three big changes we expect:

Google’s understanding of semantic intent will improve

  1. Google will eventually have infinite computing power potentially changing the way that Google views backlinks
  2. Google will continue finding ways to improve the algorithm, making bad SEO practices irrelevant

* Here’s the situation we mentioned regarding a company increasing their search rankings from an increase of backlinks with bad press.

One of the more recent industry changes we’ve seen is around tag directives. In 2018 Google rolled out new tag directives for sponsored and user-generated content (UGC) in addition to the nofollow tag. We discuss future implications of these tag directives in the next clip.

In this next section we discuss what aspects of link building we expect to change the most in the future.

We even give a quick shout out to our friends at Majestic and look at the importance of page-level signals for a backlink profile.


Another hot topic in the world of link building is page-level versus domain-level link building. We talk about how these can be leveraged to influence SEO strategy and other ways to leverage page-level links.

Most importantly, we discuss which link building strategies we feel will become the most prevalent in the coming years.

Bonus: You get to find out how Terkel got its name!

We further discuss the impact of thought leadership link building tactics and why they are beneficial for small business.

We near the end of our Q&A discussion on the topic of guest posting and best practices.

Saved the best for last, as our discussion ends with some pro tips directly from Brooke and Brett on securing earned media.

If you have any questions for the team regarding link building, feel free to reach out! We are always happy to share our expertise.

Noelle Fauver

Noelle Fauver is the Associate Director of Agency Marketing at Inseev Interactive. She has a B.A. in Communication Studies from California State University, Northridge and experience in marketing, copywriting, and small business management. She is the President of the San Diego American Marketing Association, helping local marketers in the area develop their professional expertise and connect with other professionals. She loves curling up next to the fire with a good book on a rainy day with a bowl of homemade soup. But most of all, she loves marketing.

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