Marketing

DA vs PA: What’s the Difference & What Does Your Website Need

If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done.

Moving to the Cloud in 2017: What You Need to Know

Cloud usage is headed for big changes in 2017. Internet-based apps are rising in significance and popularity across the world. A study by Cisco shows that 83% of data center traffic will be cloud-based in the next few years. Companies are migrating to the cloud in a big way and this has boosted the business…

Read More »

A Beginner’s Guide to Prospecting with Scrapebox

Every seasoned marketer knows the importance of a well thought-out prospecting list, be it for a press release on your client’s latest innovation, a social campaign targeting industry influencers, or simply as a means of reaching out to others in your niche to earn links. We have a great post titled What is Link Juice for further…

Read More »