The Name Game: Picking the Right Domain for Your Website

The Name Game: Picking the Right Domain for Your Website Choosing a domain name for your business is neither clear-cut nor simple. For any business to succeed, a domain name is a necessity, and the internet is loaded with them as a result. It may seem as straightforward as registering yourcompany.com. However, just going with…

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Leveraging Your Website to Establish Trust with Potential Customers

Conducting business between your company and a customer or client means developing a relationship, and like any good relationship, it needs to be built on a foundation of trust. There are many ways to build trust among potential customers online, and it is imperative for the success of your business that you learn and understand…

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Grow Your Email Marketing List

While email marketing may have lost some of its hype over the years, it is still an important part of growing any business. A smart and imaginative approach to email marketing can dramatically increase your sales as well as continually grow your subscribers. According to Inc., not only is email an easy way to reach…

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Beyond the Desk: Why Company Culture Matters

A recent Gallup study shows that 50% of full-time employees in the US are working not 40, but 47 hours a week, more than ever before. Considering that this amounts to over 2,300 hours a year, it’s easy to see why people in the job market are searching for more than just a paycheck. Benefits,…

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Moving to the Cloud in 2017: What You Need to Know

Cloud usage is headed for big changes in 2017. Internet-based apps are rising in significance and popularity across the world. A study by Cisco shows that 83% of data center traffic will be cloud-based in the next few years. Companies are migrating to the cloud in a big way and this has boosted the business…

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A Beginner’s Guide to Prospecting with Scrapebox

Every seasoned marketer knows the importance of a well thought-out prospecting list, be it for a press release on your client’s latest innovation, a social campaign targeting industry influencers, or simply as a means of reaching out to others in your niche to earn links. We have a great post titled What is Link Juice for further…

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