Marketing

What is an SEO Audit?

Search Smarter: Link Building with Google Operators

As the old adage goes, “work smarter, not harder.” Luckily, Google allows the use of Boolean search operators to accomplish just that. These search operators help your outreach team work better and earn more link juice for your website. Being a SEOer that primarily deals with link building, I’d like to use this opportunity to…

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A Roadmap for Safe and Efficient Link Prospecting

Outreach is an essential part of SEO, and I’m sure not even Matt Cutts would argue that. But with almost 1 billion websites live on the internet and counting, you may be struggling to find the right sites to contact. Between finding sites relevant to your niche and making sure they aren’t toxic to your…

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Kill the Noise: Filtering Your Search Results

When it comes to search, knowing what to look for and finding what you’re looking for may seem like they go hand-in-hand, but very often to get from A to B a considerable amount of work is involved. With over 900,000,000 websites online, it’s not hard to see why. Webmasters from all over the world…

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What Makes a High Quality Backlink?

Despite Google taking into consideration over 200 factors when compiling their search engine result pages (aka SERP) for its users, for several years now one of the strongest signals to Google that a page deserved to be ranking high was the number of inbound links (aka backlinks) pointing to it. Unfortunately, as with most things…

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How to Get Easy Backlinks for your Website

Let me start off by saying that the title of this post is slightly misleading, as I’m assuming you are already employing some form of link building campaign and/or content marketing strategy. If you’re not, then stop reading this post right now and get to work! If you are wondering what the benefits of link…

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The Top 5 Chrome Extensions Every Link Builder Should Have

Moz Bar: If you’re unfamiliar with Moz then I highly suggest you stop reading this article right now and head over to their website. Moz is one of the top authorities on SEO, and rightfully so. With tools such as Open Site Explorer, Followerwonk, and their Broken Link Finder, Moz has many valuable tools for…

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Even More Ways on How to Find Someone’s Email Address

A couple of weeks ago I read an article on the HubSpot blog which resonated with me – 8 Hacks to Find Anyone’s Email Address. Constantly in my day-to-day of building links for our clients am I on the hunt for current and correct contact information for the bloggers and reporters I’m looking to pitch. …

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The Name Game: Picking the Right Domain for Your Website

The Name Game: Picking the Right Domain for Your Website Choosing a domain name for your business is neither clear-cut nor simple. For any business to succeed, a domain name is a necessity, and the internet is loaded with them as a result. It may seem as straightforward as registering yourcompany.com. However, just going with…

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