Welcome to Inseev’s first video series post! Today we are focusing on content audits and how a team can work to understand why content audits are needed, what type of content to keep, what to consolidate, and what to kill. Check out the video and write up below! How to Perform a Content Audit Welcome…

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This is a guest contribution from our friends at Mondovo Digital marketing isn’t as easy as it looks. What we mean by that is that anybody can set up an AdWords account and bid on keywords or create a Facebook business page and run ads. The challenge is knowing how to do it right. Similarly,…

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For email marketers, our emails are our digital babies. They are born out of our creativity, intelligence and experience. It’s no big surprise that email marketers are proud of their work every single time. Well, that’s until they see it in their audience’s spam folder. Every day, up to 14.5million spam emails are being sent, accounting for over…

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If your business has a physical address, ranking #1 on Google Map Packs can be incredibly powerful for your business. It helps local consumers easily find you and patronize your product or service offerings. The proliferation of mobile smart devices has only made it easier for consumers to search for local products, services, and businesses…

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Many people think migrating a site is as easy as an SEO checklist. Mark the boxes, check your 301’s, and push it live. Simple, right? *Note: this is not about a domain migration. This is simply a resource about rolling out a new website on the same domain. We will be publishing a domain migration…

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Influencer Marketing Strategies for SMBs in 2018 Over the past decade, Influencer Marketing has become one of the biggest buzzwords throughout the business world. While the concept of using influential people to promote products and services is nothing new, the rapid advancement of social media and online accessibility has made this practice a staple in…

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Try these three tricks to improve the performance of your Facebook conversion campaigns Facebook’s algorithm leverages the intelligence the platform has gathered on user behavior to find the best audience for an advertiser’s campaign. The company strongly recommends that advertisers bid on the user action they value most because the company is confident it can…

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What is Link Juice? Table of Contents 1. Link Equity (Link Juice) explained in the age of penguin 2. How does link juice work? 3. How do I get link juice? 4. How do you calculate link equity? 5. Do nofollow links pass link juice? 6. Link equity relativity 7. Link juice from authoritative websites …

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