How to Choose Keywords for SEO: A Marketer’s Guide For Keyword Prioritization

Welcome to another installment of the Inseev video+post series. Today we are going to focus on how brands and can choose keywords for SEO. Picking search engine optimization keywords is a tough task for any marketer and this how-to guide shows the way we think about picking the best SEO keywords. Check out the video…

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How Can a Small Business Owner Reap Advantages of Digital Marketing?

This is a guest contribution from our friends at Mondovo Digital marketing isn’t as easy as it looks. What we mean by that is that anybody can set up an AdWords account and bid on keywords or create a Facebook business page and run ads. The challenge is knowing how to do it right. Similarly,…

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Grow Your Email Marketing List

While email marketing may have lost some of its hype over the years, it is still an important part of growing any business. A smart and imaginative approach to email marketing can dramatically increase your sales as well as continually grow your subscribers. According to Inc., not only is email an easy way to reach…

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Facebook Engagement Custom Audiences

Facebook’s newest targeting method is a game changer for advertisers Facebook advertisers love the social media platform’s audience targeting capabilities. With the ability to build audiences based on detailed user data, page likes, uploaded CRM files and website activity, many advertisers thought they had all the targeting power they would ever need. Then Facebook one-upped…

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Facebook conversion ads

Try these three tricks to improve the performance of your Facebook conversion campaigns Facebook’s algorithm leverages the intelligence the platform has gathered on user behavior to find the best audience for an advertiser’s campaign. The company strongly recommends that advertisers bid on the user action they value most because the company is confident it can…

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Even More Ways on How to Find Someone’s Email Address

A couple of weeks ago I read an article on the HubSpot blog which resonated with me – 8 Hacks to Find Anyone’s Email Address.  Constantly in my day-to-day of building links for our clients am I on the hunt for current and correct contact information for the bloggers and reporters I’m looking to pitch. …

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Email Marketers Worst Nightmare: The Spam Folder

For email marketers, our emails are our digital babies. They are born out of our creativity, intelligence and experience. It’s no big surprise that email marketers are proud of their work every single time. Well, that’s until they see it in their audience’s spam folder. Every day, up to 14.5million spam emails are being sent, accounting for over…

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Cut Paid Search Spend & Get More Orders

The COVID-19 outbreak is affecting everyone differently. Across the board there is significant uncertainty, and brands are looking for every way they can find to do more with less.