Link Juice: Definition & Theory

What is Link Juice? Link Equity (Link Juice) Explained in the Age of Penguin Definition of Link Juice: Link juice is a term in SEO (Search Engine Optimization) that references the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called…

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Facebook Engagement Custom Audiences

Facebook’s newest targeting method is a game changer for advertisers Facebook advertisers love the social media platform’s audience targeting capabilities. With the ability to build audiences based on detailed user data, page likes, uploaded CRM files and website activity, many advertisers thought they had all the targeting power they would ever need. Then Facebook one-upped…

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MozCon 2017 – Takeaways For Businesses On A Digital Marketing Budget

Table of Contents: Leverage customer feedback for content creation ideas Outreach is important. Test your pitch template and automate as much as possible! Make your 404 page a lead generating tool Focus on Inbox Appearance Decide on a video platform prior to creating your video marketing campaign Track user experience Create “side door” entry pages…

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Most Frequently Used Keyboard Shortcuts in Google Chrome

Continuing on from last week’s blog post, I’d like to take this opportunity to share some of the keyboard shortcuts that I use on a daily basis within Google Chrome. Efficiency is an integral part of success, no matter the task at hand. So without further ado, here are my 20 most frequently used keyboard…

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Search Smarter: Link Building with Google Operators

As the old adage goes, “work smarter, not harder.” Luckily, Google allows the use of Boolean search operators to accomplish just that. These search operators help your outreach team work better and earn more link juice for your website. Being a SEOer that primarily deals with link building, I’d like to use this opportunity to…

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A Roadmap for Safe and Efficient Link Prospecting

Outreach is an essential part of SEO, and I’m sure not even Matt Cutts would argue that. But with almost 1 billion websites live on the internet and counting, you may be struggling to find the right sites to contact. Between finding sites relevant to your niche and making sure they aren’t toxic to your…

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Kill the Noise: Filtering Your Search Results

When it comes to search, knowing what to look for and finding what you’re looking for may seem like they go hand-in-hand, but very often to get from A to B a considerable amount of work is involved. With over 900,000,000 websites online, it’s not hard to see why. Webmasters from all over the world…

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What Makes a High Quality Backlink?

Despite Google taking into consideration over 200 factors when compiling their search engine result pages (aka SERP) for its users, for several years now one of the strongest signals to Google that a page deserved to be ranking high was the number of inbound links (aka backlinks) pointing to it. Unfortunately, as with most things…

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