Email Marketers Worst Nightmare: The Spam Folder

For email marketers, our emails are our digital babies. They are born out of our creativity, intelligence and experience. It’s no big surprise that email marketers are proud of their work every single time. Well, that’s until they see it in their audience’s spam folder. Every day, up to 14.5million spam emails are being sent, accounting for over…

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5 Local SEO Strategies That Will Help You Rank #1 In The Map Pack (And Exactly How To Do Them)

If your business has a physical address, ranking #1 on Google Map Packs can be incredibly powerful for your business. It helps local consumers easily find you and patronize your product or service offerings. The proliferation of mobile smart devices has only made it easier for consumers to search for local products, services, and businesses…

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The Correct Way to Consult on a SEO Site Migration: An SEO Guide for any Migration Situation

Many people think migrating a site is as easy as an SEO checklist. Mark the boxes, check your 301’s, and push it live. Simple, right? *Note: this is not about a domain migration. This is simply a resource about rolling out a new website on the same domain. We will be publishing a domain migration…

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Influencer Marketing Campaigns: Tips for SMBs

Influencer Marketing Strategies for SMBs in 2018 Over the past decade, Influencer Marketing has become one of the biggest buzzwords throughout the business world. While the concept of using influential people to promote products and services is nothing new, the rapid advancement of social media and online accessibility has made this practice a staple in…

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Facebook Conversion Ads

Try these three tricks to improve the performance of your Facebook conversion campaigns Facebook’s algorithm leverages the intelligence the platform has gathered on user behavior to find the best audience for an advertiser’s campaign. The company strongly recommends that advertisers bid on the user action they value most because the company is confident it can…

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Link Juice: Definition & Theory

What is Link Juice? Table of Contents 1. Link Equity (Link Juice) explained in the age of penguin 2. How does link juice work? 3. How do I get link juice? 4. How do you calculate link equity? 5. Do nofollow links pass link juice? 6. Link equity relativity 7. Link juice from authoritative websites …

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Facebook Engagement Custom Audiences

Facebook’s newest targeting method is a game changer for advertisers Facebook advertisers love the social media platform’s audience targeting capabilities. With the ability to build audiences based on detailed user data, page likes, uploaded CRM files and website activity, many advertisers thought they had all the targeting power they would ever need. Then Facebook one-upped…

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MozCon 2017 – Takeaways For Businesses On A Digital Marketing Budget

Table of Contents: Leverage customer feedback for content creation ideas Outreach is important. Test your pitch template and automate as much as possible! Make your 404 page a lead generating tool Focus on Inbox Appearance Decide on a video platform prior to creating your video marketing campaign Track user experience Create “side door” entry pages…

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