What is an SEO Audit?

At Inseev, we don’t refer to SEO audits, as audits. We like to call them research and planning roadmaps. This is because they are meant to produce a clear and intentional plan of action each month for a 12-month period.

Thin Content: How to Remove Low-Quality Pages from Google’s Index Quickly

Welcome to our next installment of Inseev’s Video+Article series! Today we are focusing on a topic that many SEOs are confused by and don’t fully understand. Removing Pages from Google’s Index There are several ways to remove a page from Google’s index. From the tools offered by Google to the robot’s commands, we will review…

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The Importance of Creative Testing

In the display medium, creative is one of the most important aspects of a digital campaign. The world we live in is more distracting than ever and attention spans have narrowed in all media. As a result, creative needs to be engaging enough to grab users’ attention amidst an environment eager to tear their focus…

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The Correct Way to Consult on a SEO Site Migration: An SEO Guide for any Migration Situation

Many people think migrating a site is as easy as an SEO checklist. Mark the boxes, check your 301’s, and push it live. Simple, right? *Note: this is not about a domain migration. This is simply a resource about rolling out a new website on the same domain. We will be publishing a domain migration…

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Link Reclamation for Brands & Enterprises

Welcome to the next video in Inseev’s step-by-step, tactic focused video and article series. Today we are focusing on link reclamation! Definition of Link Reclamation: The process of leveraging outreach to earn new links or fix old links from current web-based mentions of your brand. Reclamation link building includes everything from broken link building to…

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Improving Your E-A-T Rating

E-A-T has been an everlasting theme in SEO after earning a lot of attention following Google’s 2018 “medic” algorithm update, and as digital marketers hone the right strategies for 2021, they should consider how they can meet the demand from users and Google for in-depth content that demonstrates these three principles. Quick Overview The E-A-T…

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How To Rank for More Featured Snippets in 2021

There are big changes happening with one of Google’s most prominent SERP features—the featured snippet. This element can act like a billboard in the SERP drawing users’ attention immediately, and until recently, it was displayed in close to 25% of all search results pages. Now the number of featured snippets in certain categories is taking…

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How to Choose Keywords for SEO: A Marketer’s Guide For Keyword Prioritization

Welcome to another installment of the Inseev video+post series. Today we are going to focus on how brands and can choose keywords for SEO. Picking search engine optimization keywords is a tough task for any marketer and this how-to guide shows the way we think about picking the best SEO keywords. Check out the video…

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