What Makes a High Quality Backlink?

SEOs understand that backlinks play an important role in increasing your brand’s organic visibility. Although generating backlinks is vital to your SEO strategy, not all backlinks are created equal. Queue this helpful guide we created to help you determine what makes a good link.

What Makes a High Quality Backlink?

Despite Google taking into consideration over 200 factors when compiling their search engine result pages (aka SERP) for its users, for several years now one of the strongest signals to Google that a page deserved to be ranking high was the number of inbound links (aka backlinks) pointing to it. Unfortunately, as with most things…

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The Top 5 Chrome Extensions Every Link Builder Should Have

Moz Bar: If you’re unfamiliar with Moz then I highly suggest you stop reading this article right now and head over to their website. Moz is one of the top authorities on SEO, and rightfully so. With tools such as Open Site Explorer, Followerwonk, and their Broken Link Finder, Moz has many valuable tools for…

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The Future of Link Building

This post features a candid, Q&A style discussion around the future of link building with Brooke Sikora, Associate Director of Outreach at Inseev Interactive and Brett Farmiloe, Founder of Terkel Let’s get started with some introductions… Now let’s cover some link building basics and discuss how link building has changed over the years. To recap…

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Search Smarter: Link Building with Google Operators

As the old adage goes, “work smarter, not harder.” Luckily, Google allows the use of Boolean search operators to accomplish just that. These search operators help your outreach team work better and earn more link juice for your website. Being a SEOer that primarily deals with link building, I’d like to use this opportunity to…

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Link Reclamation for Brands & Enterprises

Welcome to the next video in Inseev’s step-by-step, tactic focused video and article series. Today we are focusing on link reclamation! Definition of Link Reclamation: The process of leveraging outreach to earn new links or fix old links from current web-based mentions of your brand. Reclamation link building includes everything from broken link building to…

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Link Juice: Definition & Theory

What is Link Juice? Table of Contents 1. Link Equity (Link Juice) explained in the age of penguin 2. How does link juice work? 3. How do I get link juice? 4. How do you calculate link equity? 5. Do nofollow links pass link juice? 6. Link equity relativity 7. Link juice from authoritative websites …

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Link Building Strategies: How to Build Links in 2021

These are all good questions. The following article will focus on link building and will cover the basics for creating a solid link building campaign. Before reading this article however, it is important to understand the value of a backlink. If you are unfamiliar with why backlinks are important for your website and SEO