Marketing

DA vs PA: What’s the Difference & What Does Your Website Need

If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done.

DA vs PA: What’s the Difference & What Does Your Website Need

If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done.

How To Rank for More Featured Snippets in 2021

There are big changes happening with one of Google’s most prominent SERP features—the featured snippet. This element can act like a billboard in the SERP drawing users’ attention immediately, and until recently, it was displayed in close to 25% of all search results pages. Now the number of featured snippets in certain categories is taking…

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Link Building Strategies: How to Build Links in 2021

These are all good questions. The following article will focus on link building and will cover the basics for creating a solid link building campaign. Before reading this article however, it is important to understand the value of a backlink. If you are unfamiliar with why backlinks are important for your website and SEO

The Importance of Creative Testing

In the display medium, creative is one of the most important aspects of a digital campaign. The world we live in is more distracting than ever and attention spans have narrowed in all media. As a result, creative needs to be engaging enough to grab users’ attention amidst an environment eager to tear their focus…

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Improving Your E-A-T Rating

E-A-T has been an everlasting theme in SEO after earning a lot of attention following Google’s 2018 “medic” algorithm update, and as digital marketers hone the right strategies for 2021, they should consider how they can meet the demand from users and Google for in-depth content that demonstrates these three principles. Quick Overview The E-A-T…

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Cut Paid Search Spend & Get More Orders

The COVID-19 outbreak is affecting everyone differently. Across the board there is significant uncertainty, and brands are looking for every way they can find to do more with less.

Thin Content: How to Remove Low-Quality Pages from Google’s Index Quickly

Welcome to our next installment of Inseev’s Video+Article series! Today we are focusing on a topic that many SEOs are confused by and don’t fully understand. Removing Pages from Google’s Index There are several ways to remove a page from Google’s index. From the tools offered by Google to the robot’s commands, we will review…

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How to Choose Keywords for SEO: A Marketer’s Guide For Keyword Prioritization

Welcome to another installment of the Inseev video+post series. Today we are going to focus on how brands and can choose keywords for SEO. Picking search engine optimization keywords is a tough task for any marketer and this how-to guide shows the way we think about picking the best SEO keywords. Check out the video…

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