Marketing

What is an SEO Audit?

What is an SEO Audit?

Table of Contents Our approach to SEO audits Our Process: The Breakdown Traffic Sources & Trends SWOT Analysis On-Page Analysis Technical Assessment Authority Assessment Industry Approach to SEO Audits 20-Step Checklist for SEO Audits Pillar 1: Authority Pillar 2: Technical SEO Pillar 3: Relevance Closings Thoughts Our approach to SEO audits At Inseev, we don’t…

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Retargeting 101

If you’re new to display or social advertising, especially direct response advertising, retargeting is a core strategy you should know about. While it can have a place in any media plan, retargeting can be a bountiful source of conversions and sales. That said, there are some key concepts that are often overlooked. What is Retargeting?…

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What Makes a High Quality Backlink?

SEOs understand that backlinks play an important role in increasing your brand’s organic visibility. Although generating backlinks is vital to your SEO strategy, not all backlinks are created equal. Queue this helpful guide we created to help you determine what makes a good link.

DA vs PA: What’s the Difference & What Does Your Website Need

If you’re reading this, we’re assuming you understand the concept that backlinks build authority and authority improves organic rankings. If you aren’t familiar with this concept, check out our post, Link Juice: Definition & Theory and revisit this post once you’re done.

How To Rank for More Featured Snippets in 2021

There are big changes happening with one of Google’s most prominent SERP features—the featured snippet. This element can act like a billboard in the SERP drawing users’ attention immediately, and until recently, it was displayed in close to 25% of all search results pages. Now the number of featured snippets in certain categories is taking…

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Link Building Strategies: How to Build Links in 2021

These are all good questions. The following article will focus on link building and will cover the basics for creating a solid link building campaign. Before reading this article however, it is important to understand the value of a backlink. If you are unfamiliar with why backlinks are important for your website and SEO

The Importance of Creative Testing

In the display medium, creative is one of the most important aspects of a digital campaign. The world we live in is more distracting than ever and attention spans have narrowed in all media. As a result, creative needs to be engaging enough to grab users’ attention amidst an environment eager to tear their focus…

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Improving Your E-A-T Rating

E-A-T has been an everlasting theme in SEO after earning a lot of attention following Google’s 2018 “medic” algorithm update, and as digital marketers hone the right strategies for 2021, they should consider how they can meet the demand from users and Google for in-depth content that demonstrates these three principles. Quick Overview The E-A-T…

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