White Hat SEO Link Building
We understand that your website is an integral component of your overall business strategy. That’s why here at Inseev Interactive we take pride in our ability to implement only the most effective and above-board white hat SEO link building strategies. Having worked with B2B and B2C clients across a diverse set of industries, our talented team of link builders have invested thousands of hours learning the ins-and-outs of what it takes to execute a successful link building campaign.
Our philosophy is simple: long term growth equals long term success. The days of gaming the search engines are fleeting, and the repercussions of doing so are more severe than ever. Unfortunately, there are still many SEO companies out there that are only focused on short-term growth with a complete disregard for the consequences of implementing these black hat SEO strategies will have on your website and business.
What is Black Hat SEO?
Black Hat SEO is the implementation of search engine optimization techniques, which are in direct violation of the search providers’ Terms of Service, intended to artificially inflate your website rankings. Some examples of Black Hat SEO tactics are the use of private blog networks (PBNs) for building backlinks which are high in number but low in quality, using cloaked or hidden text and links, keyword stuffing or article spinning, and sometimes even hacking other websites. Essentially, Black Hat SEOs aim to appeal to the search engines, rather than the human user. By doing so,
It’s important when speaking with an SEO company that you know exactly how they plan to go about building backlinks for your website and the link building tools that they will be using.
“It’s a shame that an entire profession should be maligned because of two or three hundred thousand bad apples.” – Rex E. Lee
What is White Hat SEO?
Conversely, white hat SEO is the practice of implementing strategies and tactics that conform to the search engines’ Terms of Service. This involves but is not limited to, on-page and technical SEO assessment, building high quality and relevant backlinks, in-bound content marketing, and website indexation/architecture. The main goal of a white hat SEO is to appeal to the human user, which in turn creates a positive buzz surrounding your brand or service. Although the process of implementing a white hat SEO strategy takes longer than a black hat one, the long term benefits of doing so are simply irrefutable.
While it’s true that Black Hat SEO can lead to immediate success in rankings, it is by no means a sustainable tactic for long term growth, and often times results in large scale penalties against your website and sometimes even a complete ban from appearing in the search results at all. Our team of white hat SEO link builders has the experience and track record to get your website where it deserves to be. Through our thorough understanding and implementation of industry leading link building tools we are able to identify prime link opportunities for your website and conduct outreach in a manner that is compliant with all of the major search engines.
Related: What Makes a High Quality Backlink?