WHAT WE DO:
Twitter Marketing Services
Social media has the power to turn companies and products into overnight sensations.
The advent of social media platforms has fundamentally altered the way brands must communicate with their customers in the modern age. Building a loyal base of followers on social media is resource intensive and, at times, simply overwhelming, especially for novice in-house employees with no instruction or previous experience. And with 500 million tweets being sent out per day, it may seem next to impossible for your brand to be found by consumers in the fast paced, microblogging Twittersphere. But with 302 million active users, from a marketing perspective, this platform is just far too large to ignore.
Imagine being able to target a potential customer that is on-the-go, directly on their cell phone. Or appearing alongside or within every one of the 302 million active users timeline’s and noted as a popular and emerging trend. This type of exposure could do wonders for your company, and when sound strategy is executed efficiently, it is certainly obtainable for your business. Inseev Interactive offers an in-house team of marketing professionals dedicated to providing custom paid advertising solutions, whether you’re looking to increase brand awareness on Twitter or hoping to harness the power of PPC advertising.
Our twitter marketing services work with your brand to promote and amplify its core message and values. With Twitter announcing in early 2015 updates to their timeline algorithm to show relevant content as opposed to linear updates, it’s never been more important that your brand be able to resonate with its target audience. One of the most effective and efficient ways to tap into this pool of consumers and influencers is through Twitter paid advertising. Inseev Interactive can help your business harness customer engagement, hone and tailor your brand image as seen by Twitter users, and effectively market your brand to a wider audience.
Twitter has long served as an effective marketing tool for promotional efforts and advertising strategies. Learning how to capture high engagement rates on this social media platform can help you make a significant return on investment. By targeting both demographically and geographically, your company can quickly and significantly increase its reach and improve brand awareness amongst targeted sectors of consumers.
The Best Advertising Methods on Twitter
Additionally, Twitter offers three distinct ways to advertise on their platform: promoted trends, promoted tweets, and promoted accounts. Our team can help you utilize each of these advertising methods to your full advantage and ensure your Twitter marketing service investments provide the best return.
Promoted Trends – While certainly the most expensive advertising option that Twitter offers, promoted trends have the ability to get your brand or message seen by the masses, often making this the highest ROI option available when taking into consideration CPM metrics.
This advertising option gives your company the opportunity to be seen by users that might otherwise not be exposed to your tweets. With the ability to segment by interests, gender, location, device, and followers, this method is paid for on a cost per engagement basis – i.e. earning favorites, retweets, replies, or new followers.
Separate from the aforementioned promoted tweets, promoted accounts appear above a user’s “Who to Follow” area on their Twitter homepage. As an advertiser, you can segment your audience by interests, gender, location, and followers. Ensure your ads are making it to your target demographic to better improve conversion and increase your bottom line.
Regardless of your Twitter paid advertising strategy, this platform presents your company the opportunity to earn new followers and promote direct links to products, landing pages, and even sign-up forms, all to potential new customers that may have never even heard of your brand before. Inseev Interactive can help your team understand the best ways to approach Twitter advertising efforts, helping you denote and decide between Twitters’ offered advertising methods. From engaging current customers to attracting new prospects, our Twitter marketing services are all-service, helping your brand. Social media advertising efforts aren’t a one-way conversation. We can help you engage with users to provide a direct line of contact, improving customer experience and bolstering your brand in the eyes of the public. Have an in-house team that works solely on social media marketing strategies? Inseev Interactive can serve as a strategic partner to work collaboratively with your team, helping to develop strategic direction for both short-term and long-term advertising goals.
Does your current Twitter marketing strategy hold up to that of your competitors’? Our team can provide essential Twitter paid advertising campaign strategies that boost your brand awareness and give you a competitive edge in an already saturated industry. Twitter offers opportunity for communication, and we’re dedicated to showing you how to use effective social media communication to your advantage. We can help you get your ads in front of your target consumer and improve conversion rates through strategic, monitored efforts. Your customers are constantly consuming data on their phones, tablets, and computers; want to be sure your brand is what they’re consuming? Let the team at Inseev Interactive transform your Twitter paid advertising strategy and see an increase in your bottom line. From rebranding efforts to the launch of a new company, the right Twitter strategies can mean great things for businesses in any stage.
Give us a call today if you would like to learn more about how our Twitter marketing services can integrate with your current social media marketing and paid advertising strategies.
Professional marketing consultants can transform your Twitter marketing campaigns, and help your brand establish a robust presence on social media. Professional Twitter marketing services from Inseev Interactive can help you promote and market your brand to expand your audience reach. The best Twitter marketing campaigns improve communication between business and community and provide measurable increases in site traffic. The best campaigns connect your brand to your user or consumer, allowing you to further tailor your communication strategies and offer the best product to ensure customer retention.
Why Should You Advertise on Twitter?
First and foremost, one of the best reasons to utilize Twitter paid advertising is their return on investment efficiencies. If your company is already participating in Google AdWords management, there’s a good chance you’re competing in a highly competitive marketplace, incurring large costs per lead. However, Twitter promotion services can easily result in the same amount of leads (if not more) at a much lower cost to you. The reason behind this is simple – less competition results in less wasted spend. Through strategic efforts and proven campaign modifications, our Twitter marketing services are designed to reduce overall cost while increasing your ROI.
Lead Generation Cards
One of the most unique aspects of Twitter paid advertising is what they refer to as a “Lead Generation Card”. Essentially, this is a streamlined opt-in service integrated within the Twitter newsfeed. It gives your target audience the opportunity to learn more about your brand or services in exchange for their contact information. Twitter automatically populates your lead generation card with the users’ contact information, which yields much higher acquisition rates than when compared to the industry standard. Twitter saves this contact information and gives you the opportunity to export it as a spreadsheet, or can integrate with some of the industry’s most popular CRM provides, including but not limited to: Salesforce, Mailchimp, and Marketo.