Website Relevance for SEO
The first thing that a search engine needs to understand is what exactly your company does and what search terms you’d be a good candidate to rank for. Most of these relevance signals come from the content of your website and the placement of targeted keywords correctly within the HTML code of the site.
The Inseev Approach to Site Relevance
At Inseev, everything that we do starts with research. When we set out to increase the relevance of a website for the appropriate key terms, we start with comprehensive research on your keyword universe. We compile data from competitors, partners, and keyword research tools to get a clear picture of what terms you should be ranking for. Next we go through a process of identifying what keywords we can tackle with content that already exists on your website, and what new pages of content need to be built to cover additional search terms.
As your industry, business model, and product offerings evolve, our team will make sure that your site evolves along with it to appropriately communicate new relevance signals to search engines.
If you want to hear more about SEO relevance services, contact us today.