Usually a purchase, a conversion by definition is getting a website visitor to take a specific action on your website. These actions could include: purchase, download, call in, start a chat, register, opt-in to a mailing list, etc… These conversions are grouped, categorized, and assessed via Google Analytics. This tool is implemented into the backend of your website and allows us to set campaigns and goals, and acts as the road map to your conversion rate optimization process.
“purchase, download, call in, start a chat, register, opt-in to a mailing list, etc…”
We further increase conversion rate by limiting the number of calls-to-action (CTA) present on-page, and ensure that the strongest CTAs align with the intention of your visitors. Additionally, we remove any possible visible distractions and place emphasis on your CTAs as per a Heat Map Analysis of your landing pages.
As this optimization process is occurring, our team of conversion rate experts is diligently comparing this information as part of a complete A/B split test, gaining further insights as to what is working and what is not. With this information we are able to categorize and strategize an implementation process dependent on a variety of factors: page importance, potential uplift, and difficulty of implementation.